Keep in Shape
brand identity, packaging design. 2021.

Keep in Shape is a series of food cases customised for delicacies that represent Hong Kong, i.e. bowl rice cake, egg tart, and pineapple bun. They prevent food from crushing and preserve the original shape. The identity and packaging design take inspiration from each product being a dot - in different sizes. By exaggerating this visual element and playing around with custom type design and layout, it visualises the action of keeping food in shape.








Design for Manufacturing, 3D Modeling: Ruby Mak
Prototyping, Usability Testing: Kara Wong
Art Direction: Kavieng Cheng

Featured in Behance Product Design gallery.
Awarded NewStar Award in the C-IDEA AWARD 2021.